A well told story can have a lasting impression. Stories that Stick is an interactive workshop that highlights the principles and power of storytelling to engage and unite the audience for a long-term impact. We introduce the 4 P’s of storytelling (Purpose, People, Pictures and Putting it all Together) giving participants a simple framework that can be utilized in all key impression-building settings.
We begin by establishing the purpose as a baseline, then finding connections to the audience, employing visual language to bring the story to life in a memorable and impactful way. Participants have several opportunities during the workshop to get practice at applying the framework to develop and deliver Stories that Stick.