The challenge of capturing audience attention has never been higher because the amount of message competition has never been greater. Breaking through the message clutter requires a wholesale shift from simply relaying information to captivating people.
The Creating Outcomes workshop introduces a simple framework that participants can use to prepare for any key interaction to increase personal presence, communicate with impact and achieve a successful outcome. Breakthroughs occur when the content and message delivery is both important and interesting and inextricably linked to the outcomes you hope to achieve.
In the ‘important’ dimension, we teach ‘thinking in outcomes’ and how to effectively tailor the message content to the audiences’ perspective; understanding what is most important to them. On the ‘interesting’ dimension, we focus on message delivery, so the audience takes notice and takes action; getting to the gist with headline-first communication and employing the right tone and affect.