When Lori founded BRANDspeak in 1999 it wasn’t merely the fulfillment of an objective, but more an inevitability. In the course of her many executive roles in leading global marketing and advertising firms, it became apparent to Lori that her unyielding passion for nurturing raw talent was the most gratifying aspect of her professional life. Unlocking the human potential of those that worked for her and alongside her was her true calling. She has personally launched countless individuals into the top leadership positions they hold today. Lori was the embodiment of “Apprenticeship in Action” long before she coined it.
BRANDspeak, whose mission is unlocking the potential of current and future leaders to make the greatest impact on their organizations and their careers, is still imbued with that original DNA. Lori’s philosophy of helping clients achieve immediate and sustained impact is grounded in an inside/outside approach. By first developing a deep understanding of an organization or individual, Lori matches the right team with the specific need to assure clients a tailored and customized experience with maximal effectiveness. Lori oversees the development of the firm’s Best-in-Class IP across methodologies, processes, content and approaches. The firm’s work was recently featured in Harvard Business Review.
Lori continues to have hands-on involvement with a range of clients across numerous industries, both in North America and beyond. She considers the day-to-day interaction with her clients to be the fuel of her boundless creativity and enthusiasm. She remains deeply engaged in conducting leadership assessments, executive coaching programs with senior executives, creating custom learning & development curricula, and leading organization-wide change efforts.
As a response to increasing demands from existing and new clients, Lori takes great pride in personally cultivating a growing team of high-performing, peer professionals who share her love of the work.
Lori served for many years on Syracuse University’s Newhouse School of Communication Board and is the current Vice Chair of the Board of Trustees at Bridges Academy. She resides in Los Angeles with her family and loves nothing more than a competitive round of golf with her sons or an invigorating hike in the Santa Monica Mountains.