Adopting a personal branding mindset and cultivating one’s personal brand becomes increasingly important as individuals advance into leadership roles. Personal branding spotlights one’s unique value and distinctiveness in ways that are authentic and intentional, helping individuals elevate their professional profile and successfully navigate their career advancement.

The Personal Branding Workshop experience is highly interactive, providing critical frameworks and practical tools. The experience is designed to foster a personal branding mindset that elevates self-awareness and influences all key impression-building opportunities. Emphasis is placed on building a strategic and intentional leadership profile with all ‘consumers’ of their brand.

The training materials help participants link the Personal Branding concept to the specific demands and expectations of their respective roles, career development goals and industry-relevant practices. Participants will leave with an understanding of how to take ownership for creating a strong and authentic personal leadership brand.